OpenAI and Jony Ive's "io" brand has disappeared

by 01-_- on 6/23/2025, 7:50:29 AM with 17 comments

  • by personjerry on 6/23/2025, 8:21:53 AM

    Clickbait title. Here's the full article:

    > OpenAI tells The Verge the deal is still happening, but it scrubbed mentions due to a trademark lawsuit from Iyo, the hearing device startup spun out of Google’s moonshot factory.

  • by electriclove on 6/23/2025, 10:28:15 PM

    Why is this story flagged and why are comments linking to factual documents flagged?

  • by keeeba on 6/23/2025, 9:19:42 AM

    I want to believe that it wasn’t announced at that time, with that name, purely to detract from Google I/O.

    But it’s hard

  • by mdhb on 6/23/2025, 8:40:13 AM

    The lawsuit against them seemed particularly damning. I hope it costs them a huge amount of money.

  • by walthamstow on 6/23/2025, 8:11:15 AM

    That pic of the two men, with Ive's hand on Altman's shoulder, is extraordinarily creepy.

  • by Cthulhu_ on 6/23/2025, 9:32:35 AM

    TIL OpenAI blew $ 6.5 billion dollars on a failed hardware company with just 55 employees.

  • by pavlov on 6/23/2025, 8:52:14 AM

    They can rebrand to "iOwe", which is short for "I owe tens of billions to investors who expect a massive return on all this GPU spend eventually."