37 Signals is confusing... This is cool marketing, the play on the word slack is clever but I thought they were going to focus on moving away from a SaaS business model and this seems to (imho) focus on growing their flagship product which is still a SaaS app.

https://once.com/ for context on what 37 Signals view of the future of software was (is?) 11 months ago.

Cool marketing, but when will Basecamp actually become better than the competitors in the space? It hasn’t been relevant for years.

I like the marketing esthetic.