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Databricks: Warehouse-Native vs. Traditional Product Analytics?

by istvanmeszaros on 1/18/2024, 2:00:45 PM with 0 comments
One of our customers has a data lake (Databricks). They collect every product event into it. Every event has its table in the Unity Catalog.

It would make perfect sense to run a warehouse-native product analytics solution. We currently send every event to Amplitude, but the costs are enormous and rising.

Does anybody have experience with warehouse native product analytics?