The governor should convince Google to build a data center there and paint it blue.

Then it can be the Google Azure Amazon data center.

It was a political move to shame Bezos into donating money to the state using some reasoning that would make headlines (like this one) and spread the awareness of the tactic.

Bezos, though, was smarter and did donated the money, but to the neighbor state of Pará (which also has the Amazon forest in its territory). So the public image blackmailing worked in a way, but the governor who did it did not get the money.

Next, Greece will charge Amazonas royalties for using their brand, since the Amazons were ancient Greek myths.

This is like when city of Batman in Turkey requested royalties from Warner Bros for using the name Batman.

Also, it's like when the country Iceland suing Iceland supermarkets chain, which is an ongoing dispute.

As a Brazilian, I can testify that we’re all deeply ashamed of this stupidity.

It has even become a meme.

My last name is Geary, so I should get a royalty on every app that uses a gear-y icon for settings.

And Walter Bright certainly deserves a royalty on every brightness control!

Good ol' fashioned rent seeking. Why try to get money by creating value when you can skim money off people who do?

It would be nice if Amazon did something about the forest itself on the hand. I am personally saddened that the company is now top of mind for that name for probably most of humanity, despite the Amazon rainforest being the world's largest, is worth many billions and doesn't even support a massive rainforest-oriented conservation program. Same thought about brands benefiting from the aura of other non-persons including Red Bull (from the CITES-vulnerable krating/gaur, which has fewer than 1,000 individuals left in Thailand), Puma, Jaguar…

Indonesia should also get royalties for Java.

My last name is "Grec", which is how you spell "Greek" in French.

Every Greek yogourt container in Canada (and France) has my name plastered all over it - surely I deserve some cash!

Does anyone in Amazonas use the word Amazon natively?

Don't most places have rules barring IP protection for the names of places? Like the US federal government can't sue "USA Super Nail Salon".

The Greek prime minister wants to have a word...

Well at least amazon has learned to start using nonsense upper case brand names going forward.

Maybe do something about the illegal mining and deforestation instead?

Brazilian here. Nobody takes this corrupt idiot seriously.

Has this ever worked?

And they should

Pure nonsense.

Amazon.com Inc is feeding off the egregore of the Amazon rainforest. Its not a coincidence that the Rainforest retreats at the same pace Amazon.com's profits climb.

This has some merit, as Bezos might decide he can do a good work for Amazon as well as for The Amazon with a small selectable field where customers can donate a small fee, that in the aggregate, might be large enough to make a difference if it is wisely and properly directed to the indigenes that have been screwed over by the diseases and 'bad manglement' delivered by the conquistadores, heirs/occupiers and their wide range of diseases. This fee must not be given to the ruling politicians ='slush funded', but must be directed where it can do trye benefits.