by aww_dang on 3/24/2023, 3:56:46 PM
I view it the same way as the knowledge cards.
If your site doesn't offer more than just that little blurb, what are you doing here?
If your blurb doesn't have some compelling call to action to continue the adventure on-site, I think you've already lost the game before you started. Forgive me if this is harsh, but if the content is so vapid and uncompelling that users are better served by a simple knowledge card, there's very little value being added. Worse yet, many of those sites all have spun content on the same topic, with the same answers and tens of megabytes of bloat.
by al2o3cr on 3/24/2023, 3:45:12 PM
For instance, OP is indistinguishable from AI output.
In fact, some argue that writing articles to answer user questions may now be futile, as AI can provide the same information instantly and without the need for users to visit a website. Bing AI, for instance, can scrape live content and present it directly in search results, effectively bypassing the website altogether.
So, does this mean content marketing is dead? Not necessarily. While traditional forms of content marketing may no longer be as effective, there are still avenues that can be explored?
But it's clear that content marketers need to adapt to the changing landscape of AI-powered search engines.
What are your thoughts on the state of content marketing? Is it dead, or is there still a place for it in the age of AI?
If it's dead, won't AI's knowledge stagnate. That doesn't open an opportunity because as soon as it exists Bing can scrape it.