by bobkazamakis on 8/2/2022, 7:57:39 PM
Your target audience: Understands and wants WebAuthn, and is capable of using your API - and is incapable of writing their own layer, and is security minded enough to want WebAuthn but also doesn't want to use an existing solution like Keycloak or Identity Server.
Create a target customer profile and see where it leads you.
Also your landing page needs work. Pricing should be an anchor in the top right -- its just as important as your documentation. I'm not going to browse documentation for a service I could never afford to use (or one where I'm forced to Contact Sales, among other possible steps before getting there.)
by darrenwestall on 8/2/2022, 7:58:35 PM
Who are your current paying (and only paying) customers and how did they find you?
I’m a developer and I’ve spent the last 5 years building an open source library for WebAuthn (the tech behind Passkeys) called fido2-net-lib [0].
To make adoption even easier (and the workload sustainable) we built an API [1] that really makes the technology easy to adopt and accessible within minutes.
I’ve managed to get both some free and paid customers but I’m struggling with finding an efficient marketing channel/strategy.
I’m here asking for your help. I need all the advice I can get. What can I do to onboard more users and customers?
[0]: https://github.com/passwordless-lib/fido2-net-lib [1]: https://www.passwordless.dev/