Ongoing Dave Rubin livestream talking about what this is: https://www.youtube.com/watch?v=9_v4-kajAWk

Sounds like they're going to mass produce white-label websites and apps for content creators with existing audiences in exchange for 5% of subscription revenue. No upfront cost (as long as you already have an audience). Sidesteps issues around content moderation by not really being a platform. Some vague stuff about networking between different creators' websites/apps, but adamant that each creator owns their own site/app.

I found it interesting that Rubin claims the site grants creators the ability to know everyone who signs up for their community, which protects the creators to significant degree.