by roymurdock on 2/3/2018, 10:36:18 PM
by gt_ on 2/3/2018, 10:16:50 PM
For the record, I am a technical and sometimes creative grunt and this kind of research is far from my specialty.
The last time I tried to do this, I exhausted everything I could find on the internet and was still very short. I was researching a major professional user software sector and my only option at this point was an annual report sold by a private firm for around $4,000/year. They seemed open to bids but did not accept my extremely low ones. They did keep spamming me for a while, though. I never could tell if this was going to be legitimate. I wasn’t able to find reviews of the firm’s services, and even if I could have afforded it, I expect I would have been too suspicious to follow through.
by kevinwong on 2/4/2018, 3:17:13 PM
It's more of an art than a science but you can triangulate depending on what you have and what you're trying to do.
If looking into existing markets and figuring out your angle into those - firms like Gartner, Forrester, as well as research arms of banks/consulting firms (Deloitte, JPM, BAML, etc) will have pretty good reports that you can purchase/search for (filetype:pdf can give some great results). I find these to be a good high level starting point and you can go deep on individual topics. "Value added research" can involve customer interviews, public surveys, hands on research (visiting a location), etc.
by roarktoohey on 2/3/2018, 10:04:21 PM
If it is established market, look at public companies and their financial statements. If not, you have to infer from "reasonable" assumptions.
Ideally, the question would have more specifics to warrant a better answer.
by JSeymourATL on 2/6/2018, 4:10:03 PM
How To Identify Your Market And Size Up Competitors> https://www.forbes.com/sites/rebeccabagley/2013/10/02/how-to...
by arthurcolle on 2/3/2018, 10:02:13 PM
big banks publish a lot of market color & researh for exactly this purpose
This is my job as a market researcher and analyst at VDC Research. We produce models and reports at my firm by interviewing executives at companies in each market we cover, surveying large samples of end users (embedded and IoT engineers), and integrating a lot of secondary and financial data into our models. We sell our research to vendors, consultancies, banks, etc. Happy to answer questions about the process.