Ask HN: Should I market my consulting work as my name or a brand/business name?

by notdan on 1/1/2018, 3:04:58 AM with 2 comments
I'm starting to do some consulting targeting businesses with $10 million+ revenue for $15k+ engagements. Do you think it makes more sense to market myself as my name (e.g., johndoe.com) or a brand name (e.g., superconsulting.com)?

  • by sigmaprimus on 1/1/2018, 3:25:41 AM

    Sounds like something a consultant could help you with better than I, but I'm always a fan of incorporating a new company name/brand as its much easier to sell your business and brand regardless of the product/services you deal in, if you decdie to do something else or retire.

  • by PaulHoule on 1/1/2018, 6:06:19 PM

    Brand Name. If you want to look like a schmuck on LinkedIn, name yourself "John Doe Consulting", "John Doe Inc."